New government policy to help domestic LED display market
The price and market of domestic LED display screens have fluctuated in the past two years. Due to the serious reasons of the new crown epidemic abroad, some LED display manufacturers have been unable to open the foreign market for a long time, and have to gradually transfer the market to the domestic market.
In March last year, the LED market set off a “core shortage”, and the cost of LED display products remained high. However, some companies that originally focused on foreign markets squeezed into the already chaotic domestic market, and the domestic market competition is gradually entering a white-hot stage.
In such a complex environment, a blockbuster news aroused new ups and downs in the LED display screen, providing a new sea blue market for LED display companies. According to the latest “National Fitness Plan (2021-2025)” issued by the State Council, in order to improve the public service system for national fitness and make it more convenient for people to exercise Community) three-level public fitness facilities and community 15-minute fitness circles to achieve full coverage, increase the supply of fitness venues and facilities for the whole people.
A group of mass skating rinks will be built, and more than 1,000 public sports venues will be digitally upgraded. The expansion and digital upgrade of a large number of stadiums will undoubtedly inject a booster and a huge market for domestic LED display companies.
As an essential facility for sports venues, LEDs can make good use of policies to gain huge opportunities. With the increase of new venues, the demand for LED displays for playing sports events will also increase. In sports events every year, LED displays are widely used in event scoring, real-time broadcast of games, etc.
LED stadium displays have always been an important part of the LED display segment. The application of various functional screens such as fence screens and scoring screens in stadiums is very mature. function to bring a new and exciting game viewing experience to the audience.
If there will be more than 2,000 new and expanded public stadiums in China, it means that more than 2,000 stadiums will need to be installed with LED displays. The digital upgrade of sports venues has also become a necessary measure.
Among them, the P8 stadium LED display, which has the most applications and the widest coverage, will naturally attract attention. This is because the P8 is more expensive than the P5 and P6, and it is just a compromise choice compared to the P10, which has a longer viewing distance.
Both indoor and outdoor options, LED intelligent display service sports and fitness crowd
The application market of LED displays in public stadiums will continue to expand with the optimization policy of the digital upgrade of stadiums. The technology of outdoor LED displays continues to mature, and the construction of smart cities makes digitally controlled smart devices go outdoors. A typical example is the smart light pole screen.
Of course, these outdoor LED screens also give advertising marketers a new advertising platform, and I believe they will also be favored by major merchants. This “Plan” aims to achieve high-quality development of the sports industry and make the sports industry intelligent. The intelligent monitoring and display of outdoor sports scenes will usher in a favorable environment.
In addition, the “Plan” proposes to improve the level of scientific fitness guidance services, and implement the national physique monitoring, national physical exercise standards and national fitness activities survey system. An effective information transmission channel must be a conspicuous electronic screen in a nearby sports and fitness venue. Only by watching and exercising can the popular science effect become effective.
The newly released “Plan” clearly mentions that by 2025, the proportion of people who regularly participate in physical exercise will reach 38.5%. National policies will also continue to promote the development of the sports industry. According to the calculation of the State Sports General Administration, it is estimated that the proportion of my country’s sports industry in GDP will reach about 4% in 2035. Today, the total sports industry in my country only accounts for 1% of GDP.
This means that there is a lot of room for the development of my country’s sports industry in the future. In the future, my country’s sports industry will usher in an outbreak period. Under the circumstance that the market continues to increase, the LED display needs to be in this new market “wave”, pull the “sail” of science and technology, and under the favorable conditions of market policies, strive to be in the market. A broader “blue ocean” market has been opened up in the 5 trillion sports industry.
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