People standing in front of the naked-eye 3D LED display of the Jiefangbei in Chongqing are always amazed, because this is the first time that many people have seen such bright and lifelike flowers on the screen. Although the current Internet is very developed, the technology and information transmission in all aspects are not equal, especially the blockade on the Internet by each country, which makes the original information that is not equal to become more blocked.
Many people may have never traveled abroad, taken a plane, or even never left their hometown in their entire lives. These are all normal phenomena. It is precisely because of this reason that many people see naked-eye 3D displays for the first time. When you screen it, you can’t help but be amazed.
But in fact, the 3D LED display is essentially composed of a flat LED display (some are made of a flexible LED module with a curved LED display), but the angle and material are specially produced, so that showing different effects.
This is the same as what we saw requires a flat sketch. It is obviously flat, but there are many art students who can use painting skills to make the final picture with a three-dimensional effect.
Transformation of media information from 2D to 3D
When people receive information, they need to pass through the media, generally divided into two kinds of physical media and non-physical media.
Items with stable solid entities are called physical media, such as paintings painted by primitive people on cave walls to today’s prints. The opposite non-physical media are mainly digital media. Like the sketch just mentioned.
The information drawn on paper using sketch pens, pencils and other objects is a physical medium, and the information we draw on it using a hand-painted tablet or a computer is a non-physical medium. This is not just a transformation of drawing tools, but a virtual medium The digital “bits” have replaced the physical “atoms” as new materials and tools.
Why is this mentioned here? This is because the occupation of the opposite side of the 3D screen just shows the invasion of digital media to physical media. From independent building facades to 2D screens to 3D screens, from a flat two-dimensional world to a three-dimensional three-dimensional world, to a metaverse that may appear in the future, no matter whether the information is true or false, it is undeniable We are moving towards an era in which information is being communicated faster and faster.
Spatial dynamism
Facade dynamization is a derivative of façade spatialization. Different from the previous 2D dynamic façade, the 3D screen façade has to move. The façade dynamization and façade spatialization complement each other. The 3D effect of the naked-eye 3D screen is not very obvious when the naked eye 3D screen is stationary. 3D screen technology still needs an optimal viewing position. The viewing position cannot be changed, and the presented content must be moved to obtain a better 3D experience.
This also promotes the continuous breakthrough of LED technology, and the application is more and more extensive. And compared with other outdoor media, the large LED screen displays videos and dynamic pictures, and the audience’s “cost per thousand” is low, and the advertiser’s investment is not high. Despite this, the enthusiasm of customers to put in is not high.
At present, advertisers still have less demand for LED advertising with higher technical and creative requirements, which requires both service providers and advertisers to discuss and discover more possibilities for LED advertising. At present, we need to communicate the value of LED new technology and creativity with more advertisers.
In addition, there is a problem that needs to be solved urgently in the industry at present, and it is also a problem that affects advertisers to put LED advertisements, that is, the industry’s awareness of integrity management, service level and broadcast security that need to be improved urgently.
These problems affect the trust and confidence of advertisers in the industry to varying degrees and the sustainable development of the LED advertising industry in the future. To solve these problems, the entire industry needs to work together to formulate scientific industry standards and strict industry self-discipline.
Qingwen believes that LED large screen is a necessity for the modern development of urban landscape in the future. “It is precisely because of the colorful LED screens that a city can show the charm of people’s diverse lives as much as possible and demonstrate the vitality of the city. With the blessing of 5G, LED advertising will shine even more.”
At present, smart cities are becoming a new investment hotspot. The “Global Semi-annual Smart City Spending Guide” released by the Internet Data Center (IDC) predicts that the global smart city technology-related investment will reach 189.46 billion US dollars in 2023, and the Chinese market will reach 38.92 billion US dollars.
The LED outdoor advertising screen not only fills the gap in the night landscape of the third- and fourth-tier cities, but also the city image building equipped with the LED outdoor advertising screen is expected to become a new landmark of the city. Most of the third- and fourth-tier cities are still waiting or just developing, which will attract more and more LED display manufacturers to sink into the market and go to emerging third- and fourth-tier cities to find business opportunities.
Continued development in the future Application fields are expected to expand
In recent years, LED advertising has achieved rapid development in both technology and application creativity. “Single-transparent” screen, naked-eye 3D technology and other new technologies and new ideas emerge one after another. The LED display products of Hongchi Electronics, which can be flexibly combined and the screen can be small or large, have merged and collided with new technologies, resulting in innovative applications such as curved screens and dynamic LED posters, which have broadened the application scope of LED displays.
Compared with other outdoor advertising media, LED advertising has unique communication value. For example, the glass screen wall LED display, on the one hand, has a clear and eye-catching picture, dazzling colors, high transparency, wide viewing angle, and has a strong visual impact; on the other hand, it has a high reach rate and a wide range of coverage. At present, glass curtain wall LED displays are generally installed on buildings with glass curtain walls, such as commercial buildings, banks, large shopping malls, shopping malls, theaters, etc. Most of these places are urban business districts, arterial roads and densely populated places.
In addition to the basic functions of release and exposure, LED media advertisements set up in the core business districts of the city also have special functions to promote consumption “at the door”: when consumers are hesitating at the entrance of the mall, LEDs that vividly show the brand’s new product content Large screens can accelerate consumers’ purchasing decisions.